A marketing strategy is not
a list of promotional tasks to be completed.
Instead, it is a precise definition of what your organisation is offering; why that offer is excellent and original; and a route map of how the offer will get to market.
Sauvignon Blanc will guide you to this definition, enabling you to make pragmatic choices of what to say; how to say it; and to whom.
Once you have clarity on your unique offer and audience, choosing which promotional routes to follow is stunningly obvious.
Branding
Branding is not logos.
Instead, it is identifying the unique features or benefits of your offer and communicating these in a way which is engaging, distinctive and consistent. Once you have a brand, verbal and visual communication choices fall into place. The key to success is then ensuring everyone in the organisation understands the brand.
Sauvignon Blanc will support you to explore the options for your branding and select content that will have the greatest impact in your market. We can also advise on how you lead a team that lives the brand.
"Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple, But it's worth it in the end, because once you get there, you can move mountains"
Steve Jobs
Sauvignon Blanc
Communications
Sauvignon Blanc Communications is a trading name of Toby Consulting Limited