What to consider when producing a strategy. How to evaluate the opportunities available and make the right selections. Drawing up a strategy document. How to turn strategy content into tangible timed actions plans.
Brand building
Explaining the importance of brand. Positioning the organisation/ individual's offer appropriately. How to identify what will make a brand appealing. Creating a distinctive brand presence. How to ensure the whole organisation delivers the brand every day.
Communication plans
Defining the market's communication requirements and preferences. Understanding the organisation's capacity and capabilities. Devising key messages for the brand. Identifying appropriate channels by sector. Planning message timing.
Copywriting
Understanding the brand, its positioning and its market, at speed. Recognising the constraints of the chosen channel or medium. Communicating insightfully to engage and persuade Writing for audiences using their first or second language.
Business inception and launch
Understanding the objectives and constraints surrounding the new organisation. Selecting materials and channels within those parameters. Prioritising tools and content. Establishing the organisation's communications on brand and at speed.
Career progression
Identifying and stress-testing career aspirations. Practical support to obtain interviews and then perform well within the selection process. Profile-raising using professional social media; public appearances; and thought-leadership in writing.
"Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple, But it's worth it in the end, because once you get there, you can move mountains"
Steve Jobs
Sauvignon Blanc
Communications
Sauvignon Blanc Communications is a trading name of Toby Consulting Limited